Cirque Physio

Cirque Physio was founded by Dr. Jen Crane, a physio therapist and athletic trainer who specializes in injury prevention and performance optimization for circus artists. She offers a variety of services and products, including her popular MyFLEX customized flexibility training program. This logo project was part of a larger rebranding campaign for both her main business, Cirque Physio, as well as her MyFLEX product. The goal was to create a series of modern, playful, and adaptable logos and logomarks in her brand colors which could be used on her website, social media accounts, and merchandise. This logo features a custom line-drawing illustration inspired by a photo of the client. Although this series of logos was designed for her specific brand, the design does reflect much of my own aesthetic and was a true collaboration.