The Golden Yeast

This project was the final assignment for a Typography course completed as part of my Graphic Design degree at Community College Vermont (CCV). The goal of the project was to create a custom logomark for either a real or imaginary business, and then create a series of related materials that the business could use. In my use case, a cafe, I had to create a menu, a sticker, and a custom wrapper dieline. For my imaginary bakery, "The Golden Yeast", I wanted to create a dreamy, opulent feeling and was inspired by stories about the land of milk and honey. The final product was a custom logo and logomark that could flexibly be adapted to each material. I also created a custom pastry bag design which I then printed and assembled for demonstration.